Areas that makes or breaks a Campaign

Not everyone opens up about the effort that goes into crowdfunding campaigns. But fortunately for us, Ahmad Salahuddin gave pointers, especially to the game designers preparing to launch their first-ever campaign.

There are 3 areas that I think can make or break a campaign: planning, self-care, and finances.

Planning

For planning, you should plan ahead as much as possible. For example, your marketing should be done at least 6 months prior to launch, you may want a content calendar during the campaign, and you should have a draft timeline from pre-campaign to the end of fulfilment.

Self-care

For self-care, know that there’s a ton of work pre-campaign, during the campaign, and post-campaign. You need to make sure to take breaks and look after yourself, as you are most likely the single biggest factor to your campaign’s success or failure. The amount of work can be overwhelming, especially if you’re running a campaign on top of your normal day job and juggling family duties too.

Finances

Costs will almost always go up, so you need to ensure you’re calculating your margins properly, especially if you’re thinking about going to retail. Though getting into retail is very tough for first-timers (but that’s another story). Just like any project, as much as you plan, there will be unexpected costs so make sure to add some buffer into your calculations.

Excerpted from our recent Minds Behind Games interview featuring Ahmad Salahuddin.